Display & Visual Merchandising is the only book in print that focuses on the retail sale of books, magazines and periodicals and newspapers. A visual tour of the world of window and in-store display and merchandising. This handy new guidebook explores many of the arresting and effective in-store sales support techniques and ideas used by the best stores to stand out from the crowd and create win-win situations in their local markets. 

With more than 300 visual color illustrations, this guide begins with authoritative advice on the basics of display and visual merchandising and moves on to the design of show windows. Display & Visual Merchandising explores designing for emotional appeal, integrating graphics, balance, focus, and signage and harmony into displays. 

There are chapters which deal with new twists on lighting and color, show window backings, props, and accessories. Beginners and seasoned book sellers will find the chapters dealing with book displays, themes, and seasonal displays, table top displays, signs, directories, display, and store fixtures particularly helpful when working out marketing, sale and promotion plans. An important addition to every personal professional library.

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